pod architecture + design wraps up Rabbit Hole Distilling’s NuLu facility and campus.

CARRBORO, NC, March 31, 2018 /24-7PressRelease/ — From their modest studio inside the old train depot on Main Street in Carrboro, award-winning architect Doug Pierson, AIA, his partner/wife, designer Youn Choi, and their team at pod architecture + design are focused on making sure their $15 million project in Louisville, Kentucky – the 55,000-square-foot Rabbit Hole Distilling facility and campus — is finished by Kentucky Derby Day, May 5th.
Rabbit Hole is a Kentucky-based bourbon and whiskey distiller founded by Kaveh Zamanian in 2012. The new distillery is nearing completion now in the East Market District of downtown Louisville, better known these days as the very hip NuLu (New Louisville) neighborhood. The distillery will have the capacity to produce around 20,000 barrels of whiskey annually.
In addition to the distillery, the Rabbit Hole campus includes retail and tour spaces; a 65-foot-high. glass-enclosed atrium and event space with spectacular views of the city: an old, adaptively re-used church building; two bars; and a high-end $1.5 million restaurant and bar. Pierson designed the entire campus, including the restaurant.
“We didn’t come to the table with any set notions about form, floorplan, stylistic quality, or building materials,” said Pierson, who flies to Louisville once a week now. “We embraced the design strategy ‘form follows process,’ allowing the building to take shape in response to the bourbon production process it will house. So the building shares its design and purpose equally with the copper and steel equipment. That utilitarian yet distinctly beautiful equipment, the flow of the bourbon along the path from grain to bottle – the process itself became our inspiration.” 

The facility has been under construction since late 2016. The distillery is expected to have a grand opening on Derby Eve.
A relative newcomer to North Carolina’s Raleigh/Durham/Chapel Hill “Triangle” region, Doug Pierson and Youn Choi moved their firm and family from Los Angeles to the state In the midst of the Rabbit Hole project.
Along with Pierson and Choi, the design team at pod a+d includes: project architect Justin Williams and project associates Barbora Ngaboyamahina and Dougald Fountain.
For more information on pod a+d: www.podand.com. Click on “Projects” for more information on the Rabbit Hole project.

About pod architecture + design
At pod a+d, we believe in the integration of architecture and all aspects of design to connect buildings + environment + identity. That’s why pod a+d is a hybrid firm, offering all architectural services, environmental design, experiential graphics, and wayfinding design. Exterior and interior architecture; furnishings and finishes; financial feasibility and scheduling; engineering and construction; and environmental graphics  –  considered simultaneously, these disciplines inform our hybrid/integrated approach to architecture. www.podand.com.

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