ItemMaster provides key insights to drive sales and change the way grocers meet consumer needs

WEST PALM BEACH, FL, May 25, 2018 /24-7PressRelease/ — Product information management is a key to success in the marketplace, and traditional grocer brands need to find ways to differentiate themselves from the competition, beyond price. On May 30, at 2 p.m. Central Time, ItemMaster will hold a webinar entitled “Driving Online Grocery Sales and Probability” hosted by ItemMaster co-founder Andrew Parkinson and industry thought leader, Bill Bishop of Brick Meets Click.

ItemMaster provides a cloud-based platform that allows brands to create, manage and distribute verified, structured product data to meet the requirements of retailers and drive the consumer experience. Topics of the webinar will include the pros and cons of store versus warehouse fullfillment, 10 service model levels for driving sales and profit and how content-derived attributes and front-end functionality drive sales. Those interested in attending the webinar should visit to register.

“Grocers are faced with the need to optimize operations and lower costs in a fiercely competitive space,” said Dev Ganesan, Chief Executive Officer of ItemMaster. “We have created the world’s most intelligent, yet flexible product content platform for brands, retailers, and consumers.”

Through a vast database, ItemMaster specializes in providing product insights that help guide management decisions across the retail environment, including inventory choices, merchandising promotions, targeted couponing, shopping lists, meal kits, and more. The information compiled by ItemMaster is changing the way the industry meets consumers’ needs. “We provide retailers with viable solutions that are extremely useful, and help them gain an edge in an ultra-compettive market,” said Ganesan.

Information on inventory choices, merchandising promotions, targeted couponing, shopping lists, meal kits, and more is available, and data also enables shoppers to search for products by food type, lifestyle plans (Paleo, Keto, Vegan, Diabetic-friendly and more), nutritonal value, and the ingredients to avoid.

“It adds up an extremely friendly customer shopping experience that retains old consumers and attracts new ones,” said Kishore Rajgopal, Chief Technology Officer of ItemMaster. “We are the ideal partner to help retailers get the word out about their private label products, track successes and make strategic, data-driven decsions and adjustments.

Reaching New Markets
Last year, 30 percent of U.S. consumers purchased goods online, and the trend toward eCommerce is expected to grow, putting more pressure on grocers to offer options that appeal to consumers. Approximately 47 percent of U.S. online shoppers rated high-quality product images as the most influencial factor when purchasing a specific brand, making mobile apps and a greater presence on social media a must.

Traditional grocers will have to cater to changing consumer preferences as they steer away from packaged, frozen, and manufactured foods toward heathier food options.

As more and more people opt for vegan or gluten-free dietary options, grocers need to be aware of this demographic and the influence it has on the industry. “Our innovative wellnesMaster solution helps build customer loyalty by addressing the health and nutrtion concerns of people that seek healthier food options,” said Judy Seybold, Chief Nutrition Officer of ItemMaster. “We have a wealth of information on nutriton and product attributes that are very useful.”

The wellness content is provided for both packaged and private label foods. Private food labels, or brand names, are important in that 81 percent of shopopers purchased at least one private brand product every shopping trip. “Private labels are a unique and powerful branding opportunity for retailers and it’s a great way to build customer engagement and loyallty,” said Andrew Parkinson, company co-founder and board member. “Packaging should look as engaging as national brands because first impressions sell.”

Designed to integrate transparently with existing store and eCommerce applications, wellnessMaster also includes innovative tele-nutrition features created by a team of registered dietitians, food scientists, and technology experts.

About ItemMaster
ItemMaster is a cloud-based product content platform for brands, retailers, and consumers. With the most comprehensive source of brand-verified product content, we are able to fuel all corners of retail and beyond. ItemMaster’s flexible content creation offerings means brands and retailers can make strategic business choices, in terms of content, speed to content activation and market readiness, and cost effectiveness. For more information please visit

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