CHICAGO, IL, July 31, 2018 /24-7PressRelease/ — Bashas’ Family of Stores, a family-owned Arizona-based grocer and ItemMaster, a cloud-based enhanced product attribute platform, have partnered to bring wellnessMaster™, a premium personalized health & wellness solution to Bashas’ shoppers in a program called Eat Smart.

The partnership will provide Bashas’ customers with a fresh ability to customize product selection based on their individual health and lifestyle goals by using a series of highly-demanded wellness attribute product labels that will soon be found in stores and across digital media. Shoppers have been seeking this level of customization as nutrition information has become increasingly confusing. The wellnessMaster™ solution will bring clarity, simplicity and confidence to shoppers’ fingertips as they are making their grocery purchases.

“We are excited to offer our customers the ability to further personalize their shopping experience at our stores”, says Bashas’ CEO, Edward “Trey” Basha. “We know they value saving time and the peace of mind received from accurate product information while making informed purchases that support their families’ health and well-being.”

Shoppers seeking transparency in their product selection can feel confident the wellnessMaster solution is delivering the most accurate, comprehensive and regulatory-compliant view as it is built upon a structured supplier or manufacturer-verified product content dataset. To align with changing shopper convenience demands, the solution will be available where the customer may engage in the Bashas’ shopping experience, including online, instore and mobile channels. The dataset will also include full store coverage to ensure shoppers have a choice of fresh foods for consideration in their options.

The solution will launch across four corporate banners, including Bashas’, AJ’s Fine Foods, Food City and Bashas’ Diné.

“Our partnership with Bashas’ will allow Bashas’ premium customer base to leap forward in their ability to become more personal with their shopping routine”, says Dev Ganesan, ItemMaster’s CEO. “Personalized shopping lists will maximize efficiency giving shoppers more time to spend doing things that they love, and confidence in addressing their health and wellbeing needs.”

About ItemMaster
ItemMaster, purpose built for the CPG industry, provides a cloud-based platform that allows brands to create, manage and distribute rich verified, structured product attributes that meets the requirements of retailers to drive better consumer experience.

ItemMaster’s flexible content creation offering means brands and retailers can make strategic business choices, in terms of content, speed to content activation and market readiness, and cost effectiveness. For more information please visit

About Bashas’
Bashas’ Family of Stores – the family-owned grocer that operates Food City, AJ’s Fine Foods, Eddie’s Country Store, and both Bashas’ and Bashas’ Dine supermarkets – is an Arizona-based company founded by brothers Ike and Eddie Bashas, Sr. With more than 100 grocery stores, it is one of the largest employers in the state and one of the Best Places to Work in Arizona. Since the company’s inception in 1932, Bashas’ has given back more than $100 million to the communities it serves. For more information, visit

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